Dealership blog
MSU Rodeo Sponsorship
At Toyota of Bozeman, we are proud to support traditions that bring our community together — and few traditions are as deeply rooted in Montana spirit as the Montana State University Rodeo. This year, we were honored to be a sponsor of the MSU Rodeo, standing alongside the athletes, students, and fans who make this event such a celebrated part of our local culture. The MSU Rodeo showcases the hard work, talent, and determination of student-athletes who carry forward the proud legacy of rodeo in Montana. From bronc riding and barrel racing to bull riding and roping, the weekend was packed with incredible performances that kept the crowd on its feet. As a local dealership, supporting the MSU Rodeo is about more than sponsorship — it’s about celebrating the heart, grit, and tradition that define our community. Toyota vehicles are built for those who live for adventure, hard work, and wide-open spaces — making our partnership with the MSU Rodeo a natural fit. We want to thank the organizers, volunteers, and all the fans who made this year’s rodeo unforgettable. Congratulations to all the competitors who gave it their all in the arena — your passion and determination inspire us. Toyota of Bozeman is proud to stand with Montana’s rodeo athletes, and we look forward to continuing our support for the Bobcat Rodeo team and all they represent.